Hi, I'm Chase.

Email already drove about 10% of revenue, but leaned on discount-led messaging, competing CTAs, and broad segmentation that likely underused the emotional reason people buy gifts.

Shift to emotion-first, occasion-led campaigns built around gifting intent, one clear CTA per send, and "best for" gift guides in place of generic product grids.

Full email audit and consultation: findings, solutions, a phased 90-day roadmap, and a revenue model projecting lift from ~10% toward 20–30% email-attributed revenue.

A small, story-driven estate needed to turn five very different buyer types (collectors, wine-country tourists, gift buyers, local loyalists, casual drinkers) into repeat customers and club members without relying on discounts.

Segment-specific messaging built on scarcity, story, and place instead of price, with the wine club positioned as the retention engine.

Designed 5 core lifecycle flows (tasting room follow-up, club nurture, post-purchase education, VIP, and a premium-positioned abandoned cart), plus 5 campaign themes built on estate storytelling.

A pre-launch modular cap brand needed a full retention system live on day one, and needed customers to see a hat as a swappable identity system, not a single purchase.

Built retention around three engines (list growth, automated flows, and weekly campaigns), anchored by the "one system, endless looks" identity hook.

Designed the signup popup and 7 lifecycle flows (welcome, abandoned cart/browse, onboarding, VIP, post-purchase, winback), plus 6 recurring campaign themes, all built before launch.